Google Ads Agency Amsterdam
Google Ads Agency in Amsterdam
Amsterdam-based Google Ads management for B2B companies — focused on pipeline, not just clicks.
Get a Free Account AuditB2B Google Ads from an Amsterdam-Based Expert
Most Google Ads agencies manage your account from a distance — running standardised processes designed to work at scale, with a junior account manager as your point of contact and a standardised monthly report that arrives too late to act on. The result is a paid search programme that's always a few iterations behind where it should be.
Stefka manages Google Ads for B2B companies from an Amsterdam base — with direct senior attention, local market knowledge, and a focus on pipeline generation rather than traffic metrics. We work with companies targeting the Dutch market, European expansion, and global B2B audiences, building campaigns that reflect the actual buying behaviour of your ICP.
Amsterdam's B2B tech ecosystem is competitive. Companies here compete for talent, customers, and market share against well-funded rivals. Your Google Ads needs to be sharper than average — better keyword strategy, higher-quality ad copy, more precise audience layering, and attribution that connects ad spend to pipeline. That's what we deliver.
Why Amsterdam-Based Google Ads Management Matters for B2B
If your target market includes Dutch companies, Dutch business buyers, or European expansion, having a Google Ads partner who understands the local market is a meaningful advantage. The Dutch B2B buyer is direct, well-researched, and expects specific, value-forward messaging — the kind of approach that works in English-speaking markets doesn't always translate directly. Keyword patterns, search intent signals, and competitive dynamics differ between the Netherlands, Germany, the UK, and the US.
Amsterdam specifically is home to a dense cluster of tech companies, scale-ups, and international company European headquarters. The paid search competitive landscape here is intense but also well-understood if you've operated in it. We know which keywords are dominated by well-funded competitors, where the gaps exist, and how to position messaging to stand out to the buyers who matter.
Beyond local knowledge, the practical advantages of an Amsterdam-based partner are real: availability in CET working hours, an understanding of Dutch and European data privacy requirements (GDPR compliance in tracking setup), and the ability to meet in person when it matters. We're not a distributed agency with team members in multiple time zones — we're a focused, local practitioner who is personally accountable for your results.
B2B Google Ads Requires a Different Approach
B2B Google Ads is fundamentally different from B2C. Your target audience is smaller, CPCs are higher, buying cycles are longer, and lead quality matters more than lead volume. A campaign that generates 100 leads per month is worthless if 95 of them are from companies that will never buy your product. Stefka builds B2B Google Ads campaigns around ICP precision — targeting the right job titles, company sizes, and buyer intent signals rather than maximising volume at low cost.
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Our Google Ads Services
Campaign Strategy & Architecture
Full campaign structure built around your ICP — keyword research, match type strategy, campaign segmentation by audience and intent, and ad group architecture designed for quality score and relevance.
Multilingual Campaigns (NL/EN)
Dutch and English campaigns managed in parallel — different keyword strategies, localised ad copy, and audience targeting for each language market. Optimised for both local Dutch buyers and international audiences.
Performance Max & Smart Campaigns
AI-optimised campaign types configured specifically for B2B lead quality — not e-commerce conversions. Asset groups built with B2B messaging, conversion signals set to capture MQLs and demo requests.
Conversion Tracking & Attribution
GA4 integration, CRM offline conversion imports, and multi-stage pipeline tracking. Your reports show cost-per-MQL and pipeline influenced by Google Ads — not just click-through rates.
Landing Page Optimisation
Conversion rate analysis and optimisation recommendations for your Google Ads landing pages. Ad-to-page message match review, form optimisation, and A/B test roadmap for continuous improvement.
Competitor & Market Analysis
Ongoing competitive intelligence: auction insights, competitor ad copy analysis, and keyword gap identification. We know what your competitors are bidding on in Amsterdam and where you can win share efficiently.
Our Google Ads Management Process
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1
Account Audit & Strategy
We start with a full audit of your existing Google Ads account (or competitive benchmarking if starting from scratch). We identify waste, missed opportunities, and structural issues, then define the keyword strategy, campaign architecture, and pipeline attribution approach before making changes.
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2
Tracking & Attribution Setup
Before campaigns run, we ensure measurement is correct: GA4 configuration, conversion event mapping to B2B pipeline milestones (demo requests, MQL form fills, trial signups), CRM integration via offline conversion imports, and reporting dashboards that surface pipeline metrics alongside standard Google Ads data.
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3
Campaign Build
We build campaigns to specification: structured keyword lists by intent tier, ad groups with tight relevance, multiple ad copy variants for testing, audience layers (job title, company size, remarketing), and bid strategies configured for lead quality rather than volume. Dutch and English campaigns built in parallel where relevant.
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4
Launch & Weekly Optimisation
Weekly search term reviews, negative keyword expansion, bid adjustments based on performance signals, and ad copy test analysis. We optimise at the frequency your budget demands — not on a monthly review cycle that leaves money on the table for weeks.
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5
Monthly Reporting & Strategy
Monthly pipeline-linked performance report and strategy session. We review spend vs. pipeline generated, identify the highest-leverage optimisation opportunities for the next month, and make cross-channel recommendations where Google Ads interacts with SEO, LinkedIn, or content strategy.
Amsterdam-based. B2B-focused. Pipeline-first Google Ads management.
Book a Free Strategy CallWhy Amsterdam B2B Companies Choose Stefka for Google Ads
Amsterdam-Based
Local market knowledge, Dutch language capability, CET timezone availability, and in-person meetings when they matter. Not a distributed agency with a remote account manager in a different country.
Senior Management Only
Your campaigns are managed by a senior practitioner, not delegated to a junior analyst. Every optimisation decision gets expert attention rather than a templated process.
B2B Specialist
We only work with B2B companies. Every decision — keyword strategy, ad copy, landing page alignment, conversion tracking — reflects B2B buying dynamics, not e-commerce patterns.
Pipeline Attribution
We connect Google Ads to your CRM so you always know cost-per-MQL and pipeline influenced by paid search — not just impressions and clicks that don't tell you if the investment is working.
Multilingual Capability
Dutch and English campaigns managed with equal expertise. Localised keyword research, native-quality Dutch ad copy, and separate optimisation for each language market.
Integrated Approach
Google Ads managed as part of your full growth programme — coordinated with SEO, LinkedIn, and content to maximise total channel effectiveness rather than optimise paid search in isolation.
Frequently Asked Questions
What makes Stefka's Amsterdam-based Google Ads management different?
We combine local market knowledge — understanding the Dutch B2B landscape, European market dynamics, and the specific audience segments that matter in Amsterdam's tech ecosystem — with Google Ads expertise built for B2B complexity. Our campaigns are structured around pipeline generation, not traffic volume, with conversion tracking set up to capture MQLs, demo requests, and trial signups rather than generic form fills.
Do you manage Google Ads in Dutch and English?
Yes. Many of our Amsterdam clients run campaigns in both Dutch (for local market targeting) and English (for international expansion). We manage multilingual campaigns and can advise on the right language strategy based on your target segments and the search behaviour patterns we see in your specific category.
Can Stefka manage Google Ads alongside other channels?
Absolutely — and we recommend it. Google Ads works best as part of an integrated programme where it reinforces content, SEO, and LinkedIn efforts rather than operating in isolation. Many of our clients engage us for full-funnel growth marketing with Google Ads as one component, which allows us to optimise budget allocation across channels based on actual pipeline performance.
What ad spend level is right for working with Stefka on Google Ads?
We work with B2B clients spending €3,000–€60,000+ per month on Google Ads. Below €3,000/month, the data volume is too low for meaningful optimisation. Above that threshold, the combination of senior management attention and systematic testing delivers measurably better ROI than automated tools or junior management. We're transparent about whether your budget is appropriate for what you want to achieve.
How does Stefka measure Google Ads ROI for B2B?
We connect Google Ads performance to pipeline and revenue metrics — not just clicks, impressions, or generic conversions. This means setting up multi-stage conversion tracking in Google Analytics 4, connecting to your CRM via offline conversion imports, and building attribution reports that show cost-per-MQL, cost-per-opportunity, and influenced pipeline by campaign. Monthly reporting surfaces these metrics clearly alongside the tactical campaign data.
Does Stefka work with B2B or B2C companies?
We specialise exclusively in B2B. Google Ads for B2B requires a fundamentally different approach than B2C — longer keywords, lower volumes, higher CPCs, and a focus on lead quality over lead volume. Our campaigns are built around B2B buying dynamics: capturing high-intent research queries, nurturing known accounts, and connecting paid search to enterprise sales cycles rather than immediate purchase conversions.
Amsterdam-Based Google Ads Management That Drives B2B Pipeline
Senior management. Pipeline-linked attribution. Dutch and European market expertise.
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